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To generate more new users, meinKauf wanted to conenctrate on high reach with low Cost per User, therefore the strategy was to activate:
Incentivised Ads
- paid on a CPI base the cost per user and budget was well calculated
Social Media Ads
- Low cost and owned media forced low CPI and CpU, As well as ARPU rates
Owned media
- Owned media postings on twitter and facebook should enhance reach and lower costs.
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- use low cost and high perforamnce media
- omnichannel approach
- meet a specifo
ic cost per User and cost per App install
- run high reach flights on online and mobile media
- ambitious lead geeration results within a short amount of time
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