Details & Approach

Objectives & Challenges

To overcome system constraints and stakeholder needs, a two-layered solution was built:

Launch of Mailchimp

• Switch to Mailchimp as current email marketing tool did not match the requirements for the optimized email newsletter

Optimization of images

• optimization of image language and acccordance to CI/CD guidelines

Wording Optimization

• Switch to a more incetivisded wording for better discount and USP recognition

• analyse KPIs of recent newletters and implement learnings for optimization
• increase open rates
• increase InApp clicks and sales
• Increase retention rate
• decrease bouce and drop-out rates