Press release for new mobile format of Digitalsunray Media for Coca-Cola

Project Description:

As part of my freelance work with Digitalsunray in Austria, I played a crucial role in the innovative „Kissable Ad“ mobile campaign for Coca Cola. This campaign introduced a novel mobile advertising format, the Interstitial with HTML5 implementation, allowing users to interact by kissing their phone screens to unlock additional features. The primary objective of the campaign was to increase brand awareness.

Summary:

The „Kissable Ad“ campaign for Coca Cola, executed with Digitalsunray, was a landmark project that introduced a groundbreaking mobile ad format. My role included developing and distributing a press release that garnered extensive media coverage, thereby amplifying the campaign’s impact. This project showcases my ability to innovate in mobile advertising and effectively utilize media relations to enhance campaign visibility and success.

Details

Campaign Objectives:

1. Raise Awareness: support brand awareness for Coca Cola campaign and the innovative and engaging mobile ad format.
2. High coverage: Introduce and implement the press text in a many Austrian online portals as possible.

Approach:

1. Independently authored a press release to announce the launch of the „Kissable Ad“ campaign.
2. Media Coverage and Amplification:

• The press release was picked up by several prominent media platforms such as kurier.at, leadersnet, and horizont, among others.
• The widespread media coverage amplified the campaign’s visibility, further boosting awareness.

Results:

Widespread Media Coverage: The press release received extensive coverage from notable media outlets, significantly enhancing the campaign’s reach.Increased Awareness: The combined efforts of the unique ad format and the media coverage led to a substantial increase in brand awareness for Coca Cola.